SEO Basics: Your Guide to Ranking #1 on Google

That’s because these types of content provide new, interesting information. Or simplify existing information to make it more understandable. When you provide real value and establish yourself as a reliable expert source, the links will come naturally.

Use the Google Search Console

This positive experience makes visitors more likely to stay longer and make a purchase. Keep in mind that driving more traffic to your site isn’t the only key to business growth. For “on-page seo” query, the top two results are Semrush and Backlinko. With so much jargon and endless advice online, it’s hard to know where to begin. Marketers must continue their SEO education to keep up with what tactics works now, and what tactics need to be removed from your search marketing plan.

• A strong SEO agency should deliver exceptional competitive analyses while developing effective SEO strategies so your website can outrank competitors.
• Successful SEO campaigns lead to many opportunities that would require other agencies to accomplish.
• Nobody wants to visit a website that looks like it’s from the ’90s.
• Each of these mentions could result in a backlink leading to your site.
• If you have a person interested in growth marketing, development, or even web design, this would be a valuable skill to help grow their career.

These visual assets help retain your visitors’ attention, but it’s easy to forget that these files can be very large. Since page speed is a crucial ranking factor, it’s important to monitor the size of the media files you upload to your site. “At minimum, use a Google sheet to keep a record of the blogs you‘re posting, their keywords, the date published, the cluster they belong to, and the live URL. Refer back to this sheet when you’re monitoring performance or for internal linking,” she says. During this step, you’ll begin optimizing your pages for specific keywords.

✅ Validate Your Structured Data

Organic search traffic refers to how many visits your site gets from organic (unpaid) search engine results. And be aware that most well-known directories (Yelp, Yellow Pages, etc.) use attributes that tell search engines not to treat the links as endorsements. So, you need to make sure they can understand what’s being shown. In other words, keyword research shows you what users are actually searching for. So you can create content that answers their queries and attracts them to your site. A holistic approach to your digital marketing presence is key to a long lasting return from your website.

Our team of lead generation professionals will thoroughly understand your business and its priorities for generating leads. Watch our video to learn more about our PPC services or browse our specialized offerings to find the right solution for you. Let our Dallas PPC experts launch custom campaigns, discover high-value keywords, and optimize your bid management for better returns. Our PPC services are designed to help your business achieve maximum ROI from your campaigns. The other is the local pack or Google Maps — this SERP feature takes up nearly the entire browser menu on mobile search. Google Maps often meets the searcher’s needs by providing geographic proximity, reviews, and an easy click-to-call feature.

Because your website gets all possible traffic from that keyword, your Visibility is 100%. This metric in Ahrefs’ Rank Tracker shows what percentage of all clicks for the tracked keywords land on your website. If you still can’t find it, you likely don’t have one and need to create one.

If you’re working with a local business, check out customer reviews on their Google Business Profile page. White hat SEO refers to tactics that are aligned with SEO Anomaly search engine best practices. If an SEO tactic is Google-approved, you are safe to use it for your website. Black hat SEO refers to tactics that aim to improve a website’s visibility in search using more manipulative methods that distort reality.

Negative keywords – save thousands of dollars by discovering what keywords you should exclude from your AdWords campaigns. Google Ads keywords – find high-volume, low-competition keywords that your competitors haven’t discovered to use in your Google ad campaigns. WordStream’s Free Keyword Tool gives you hundreds of relevant keyword results, plus additional, actionable information like competition level and estimated CPC, all for free! And with the rise of ChatGPT and AI, it’s only going to grow and become even more important. In fact, I would go as far as saying it’s the best time to get into SEO.