SEO Audit Guide: The Complete Guide to Running an SEO Audit

Inlinks is an entity-based internal linking tool that uses AI to help you generate links on your site from one internal page to the next. Each plan includes a set number of domains/campaigns you can use, users, and position checks that increase with each specific plan. But, as a data tool, Google Trends should only indicate what kind of searches you could expect from going after a specific keyword. Google Trends is a rare tool that provides a ton of data that can help you inform your SEO strategy. It shows you the interest in a search term over the span of months to years. Google Analytics is one of the best tools that you can use for tracking your site’s overall performance data from a wide variety of channels (not just from Google organic channels).

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You can create internal links between pages on your site or work with external sites to get what’s called a backlink to one of your pages. HTML sitemaps have links to every page on your site and can help both people and crawlers find pages that might not have internal links pointing to them. These are really great for helping search engines find new pages to crawl. If your site uses WordPress, you can use a plugin to generate your sitemap. If you can’t use a plugin, you can create an XML sitemap online. Use this SEO checker to audit any page to find SEO issues, improve rankings, and outrank your competitors with real-time data from Semrush.

Review Content Quality

Once a solid technical foundation is in place, the next pillar of SEO to address is content. It’s pretty self explanatory as to what a content audit looks at. And ‘SEO content audits’ just take things a step further by assessing the content from an SEO perspective. As we covered earlier, there’s often crossover between what’s seen as a ‘technical SEO audit’ and ‘website SEO audit’.

• The report is also well-organized and provide clear insights into your website’s SEO performance.
• Costs will vary between different types of audit as well as what the individual client requires.
• With an entire dedicated earned media team, we have the capabilities to deliver on a more in-depth link audit for the sites linking back to your website so that you can keep your online reputation clean.
• The goal of an SEO audit is to uncover underlying issues that may be hindering search performance and to create a prioritized action plan for optimization.
• It offers a direct line to Google’s own data, presenting an unfiltered view of how websites perform in Google’s search results.

By selecting an issue, you will obtain comprehensive details of the report you require. Deploy our free SEO score checker to analyze any page for technical issues. The resulting score is contingent upon the number and variety of errors detected. Coupled with the number of issues, page status code, and indexation status, it reflects the overall SEO health of your page and highlights areas for improvement.

The audit report should clearly outline key findings and prioritize suggested actions, giving you practical insights for improvement. This information empowers you to make strategic decisions, focusing your efforts on the areas that will have the greatest impact on your bottom line. An SEO score measures a website’s overall technical SEO health and its ability to compete in organic search. Learn how to do a comprehensive SEO SEO Anomaly audit step by step and identify errors on your site or a client’s. The software crawls your site and analyzes your website’s log files to create a comprehensive report. Much of your SEO performance depends on the meta data you include throughout your site, including the page titles and descriptions you provide for your individual pages.

It’s crucial to prioritize fixes based on their potential impact. Issues like broken links or server errors require immediate action. Others, like image optimization or improving site architecture, can be addressed over time. A systematic approach to identifying, prioritizing, and addressing these issues will maximize your SEO return on investment. Search engine optimization is not only about optimizing the website itself.

WebFX will identify these hard-to-spot factors and recommend a strategy that helps you build your reputation and increase your presence online. Our team can consult and even implement recommendations to get your website ranking in the search results. Following our analysis and audit, your dedicated account manager will provide actionable and prioritized recommendations for fixing SEO issues across your site. Your business can then decide if you want to fix these issues in-house or leverage your WebFX team.

The free version can also find broken links and redirects so that you can troubleshoot them right away. Input your business details, and you’ll get data on the quality of your company’s data online. Equipped with this intel, you can optimize your online presence by adding details or photos to your Google Business Profile or updating directories with your store hours. Snippets are your opportunity to grab your audience’s attention and drive them to choose your site to satisfy their needs. This SERP Snippet Optimization Tool facilitates meaningful snippet visualization to know how your title and meta description tags will look in the results.

Seasoned professionals typically have a quick list of technical SEO items to check off when looking to solve ranking and indexing issues. Likewise, agencies and consultants often perform in-depth technical SEO audits, sometimes running hundreds of pages, to help improve the search visibility of their clients. After completing an SEO audit, you’ll probably uncover numerous areas for improvement. Prioritizing these tasks based on potential impact and the resources needed to address them is crucial. Concentrate on issues most likely to improve your search rankings and enhance the user experience.

If you can identify your bad links before Google can get to them with a data refresh or an update, you’ll never have to experience a ranking drop at all. Raven Tools is not just a site auditing tool, but it also provides the ability to help track keywords and ongoing SEO performance. Use the errors as guidance for making corrections, and optimizing your page for on-page SEO. Keep in mind that the results of the website audit tool apply to the individual page you put in. So to improve your site’s SEO score overall you’ll likely want to make improvements to multiple pages. Your on-page SEO audit consists of site elements you can control and optimize, and a large portion of that is the content.