Googles 200 Ranking Factors: The Complete List 2025

This includes the search engine, device, location, and language you want to track. You can also measure local SEO performance using analytics from the tool. Including search visibility, customer engagement, and listing traffic.

Website Optimization

To give your website a good chance of ranking well, you need to be familiar with what that algorithm is looking for. Have a look around the site to discover a wealth of business-focused content. Understanding if your keywords are working for you is probably the most critical step. Having a certain % of nofollow links may also indicate a natural vs. unnatural link profile.

In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers. Identify three location-specific keywords and incorporate them into your homepage or a key service page. Monitor local impressions in GBP Insights over two weeks to measure impact. Focus on creating high-quality content that naturally earns links, and steer clear of black-hat tactics – they’ll land you in hot water with Google. Focus on fixing three key problems, like adjusting text size, improving button spacing, or optimizing navigation. Enhance performance further by compressing images and enabling lazy loading.

Climbing to the top of Google’s search results requires a strategic approach to search engine optimization. By focusing on targeted improvements, you can improve your website’s visibility, attract more organic traffic, and meet the evolving standards of Google’s algorithms. Here are nine practical SEO enhancements to help you secure a higher ranking and outshine the competition. Mastering image optimization is an art that combines technical prowess with a deep understanding of user behavior and search engine algorithms.

• Here’s a comprehensive guide to optimizing your Google Business Profile (formerly known as Google My Business) map listing and boosting your local SEO and Google Maps SEO.
• In this case, either change the links to point to the correct page or add 301 redirections to redirect links to a valid page.
• When executed effectively, it can significantly boost the visibility of your content in search results and captivate your audience.
• Furthermore, you’ll likely need to decrease CSS and JS files on the page.
• But what you may not know is that you can use this same approach with alternate search engines.

Why Speed Matters

If your keywords match their search, your website will have a greater chance of getting ranked higher. If you go overboard saturating your website with keywords, Google will pick up on this, and it will have an adverse effect on your ranking. The worst thing that could happen is for people to start reporting your website just because you forgot to include your phone number, email address, and location. In some niches—such as marketing, recipes, and entertainment niches, for example—it’s very easy to get links. Outbound links to resources from 2009 are irrelevant and won’t be as effective for your SEO ranking. We also recommend coupling your infographic with at least 2,000 words of high-quality content.

To boost your Google rankings, focus on technical SEO, on-page optimization, and off-page strategies. Optimize content for search intent, targeting high-value keywords and structuring it well. For multi-location businesses, create local landing pages to improve local SEO. Enhance site speed and Core Web Vitals using tools like Google PageSpeed SEO Anomaly Insights and Lighthouse.

A good local link-building approach seeks backlinks from respected local news sites, blogs, and directories. You can find relevant local media to submit original articles, press releases, or events demonstrating your business’s community participation. In local searches, people want store hours and directions quickly; therefore, page speed is crucial. Faster loading times keep visitors interested and improve search rankings.

That’s because your content is a drop in an ocean of blog posts, videos, Instagram stories, and Facebook posts that come out every single day. But every now and again you’ll come across a keyword that you’re not optimizing for. It was getting a decent amount of search engine traffic every month. Rankings aside, it also helps a user skimming through search results instantly understand what your page is about. After the report loads, hover your mouse over the keywords listed for a detailed explanation of each search term.

To enhance your Google My Business ranking, businesses must continuously monitor their performance data and adjust their strategies accordingly. The tool’s visual mapping displays ranking positions and competition in specific areas, helping businesses spot improvement opportunities. Surfer Local is another valuable tool, providing insights on ranking positions by location and competitor analysis for better optimization. Using these tools, businesses can gain insights into their current standing and identify areas for improvement.