Corporate Video Production

A well-produced video can help your company deliver its brand image, promote its products or services, train employees, and many. In today’s digital landscape, where attention spans are fleeting and competition is fierce, corporate videography stands out as a powerful tool for businesses to cut through the noise. At 7 Hills Productions, we understand the challenges businesses face in creating impactful video content.

Types of Effective Corporate Videography

Discover how our startup video production services can amplify your project’s reach and impact. Learn about our approach and see successful campaigns that started with a vision and our crowdfunding PR strategies. Project timelines vary based on factors like video length, complexity, and availability of stakeholders for reviews or approvals. In general, you can expect a 4–8 week timeline, which includes pre-production (script, planning, scheduling), filming, post-production (editing, color grading, and sound), and final revisions.

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Our guide provides everything one needs to know to take their business to the next level. Engaging videos capture customers’ attention and can turn them into brand ambassadors, creating a “word of mouth” marketing effect. Creating a narrative that resonates with the audience’s needs and desires is crucial in crafting an engaging video. Video length should be no shorter than 30 seconds and no longer than two minutes, with 15-second videos recommended for Facebook advertisements. Product demonstrations and how-to videos are two proven types of video marketing. For the average small and mid-sized business, hiring a video production company is the best way to create high-quality corporate video.

#11 Employee Onboarding Videos

Work with a trusted video production company for your corporate video production needs. Contact Vidico [2] today for a free 30-minute strategic call, during which we will help you turn your vision into an effective corporate video project. Video production companies will help boost brand awareness, increase customer engagement, and drive conversions with corporate video production services. The budget for producing corporate videos can soar to an impressive $100,000 per minute for substantial corporate entities or bigger companies. This difference in pricing is influenced by multiple factors involving the video production process. As long as the content is produced by a company or corporation, it automatically falls under the corporate video production category.

Video Content Creation & Editorial Management

We learn about you and your goals then create a video marketing strategy that will be sure to drive results. Making a business case for the investment in a corporate video all comes down to measuring the estimated ROI. Understanding this will be a key factor in developing the business case to move forward on the project. Let’s break down the most common factors affecting the final cost of a corporate video.

Start with a free video script 🎉

The cost of corporate video production depends on various factors like length, complexity, and production quality. At 7 Hills Productions, we believe in transparency and cost-effectiveness. We work closely with you to understand your budget and create a video strategy that delivers maximum impact within your desired range. For this reason, it is often smart to consider outside resources that can effectively create complex, high-quality video projects.

Product Demo Videos

After that, the editor organizes the files for your video and audio by dividing them into different scenes and separate videos. Before your filming can begin, each scene must be set up with the appropriate lighting, props, and actors. They can vary from 15 minutes to a few hours, depending on how big the scene will be.

Product Launch Videos

• Lengthy documents often fail to capture attention, but corporate videography offers a powerful solution.
• Be sure that everyone is on the same page by checking with your team.
• Creating a narrative that resonates with the audience’s needs and desires is crucial in crafting an engaging video.
• Don’t forget the diverse lighting setups for different scenarios.
• Making a business case for the investment in a corporate video all comes down to measuring the estimated ROI.
• We’ll discuss your brand identity—colors, fonts, tone, and any visual guidelines—during pre-production.
• Startup, Fortune 500 and everything in-between — we deliver your message into a branded piece that connects and converts.
• We’ll always communicate any potential impacts on the timeline or budget so you can make an informed decision.

We make sure that your video is planned well, professionally produced, and aligned with your company’s goals and values all the time. If you’re still not convinced why you need to have a corporate video for your business, here are some facts that might just change your mind. Also, in-store videos provide an opportunity to show new offerings, promos, advertise sales and events, or just entertain your audience while they wait. If you are, then maybe it’s best for you to sell your features first than promoting your brand.

Do you provide script writing and storyboarding services?

Testimonials and case study videos feature real customers or clients who have had positive experiences with your company. By sharing their stories in video form, you’ll provide social proof and can influence potential customers’ decision-making. These videos are an integral part of any product launch because they offer a clear and engaging way for potential customers to see the product in action. A solid product video not only showcases the product, but also integrates a call-to-action that guides the viewers to the next step—whether it’s making a purchase or visiting your website.

What’s Corporate Videography?

Renting items instead of purchasing them is also a common trick if you have a tight budget. Basically, the concept will determine how much money, time, and effort is needed in your video. A location tour video is a walking tour of your place or company. But since testimonials are based on individual opinions, it may not reflect the views of all customers. Otherwise, this is very effective in hooking your target market.

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To achieve this, they should offer clear, step-by-step instructions (like a how-to video), all while remaining concise and engaging. Corporate training and safety videos are used to increase workplace awareness, teach new skills to your employees, or lay down guidelines and best practices. Good video case studies are persuasive, relatable, and engaging. They Corporate videographer put customer needs and success stories front and center, using the power of storytelling to make everything more interesting. They make customers visualize themselves using the product and experiencing its benefits, making them more likely to want to purchase it. Viral videos have launched companies, and top commercials have dramatically boosted sales.

This is more like letting shareholders know about your company’s achievements, encouraging them to get involved, and keeping them updated. Whether you have a low or high budget, or need an entry-level or professional machine, this article should have at least one laptop for you. Expand your reach, enhance engagement, and streamline communication.

• These professionals are responsible for writing scripts, filming events, capturing company footage.
• The powerhouse of creativity and technical brilliance at Start Motion Media has led to numerous noteworthy achievements.
• It’s a movement, transforming ordinary brand stories into extraordinary cultural phenomena.
• These resources are part of our mission to enhance understanding and skills across the industry.
• Additionally, they may liaise with external clients to understand and fulfill their video requirements.
• Companies use videos to communicate effectively with their audiences, train their employees, and build brand awareness.
• With more companies embracing video marketing, corporate video production has become essential for effective communication.
• Corporate training and safety videos are used to increase workplace awareness, teach new skills to your employees, or lay down guidelines and best practices.

To have an effective budget, you could limit the number of actors you use, or have employees or friends and family fill non-speaking roles. But for any speaking/acting parts, it’s best to use a professional actor so that the results would look better. Depending on your target audience, a video may or may not be the best way to communicate.

• Creating commercial video ads for more undreamed-of possibilities.
• Make sure to watch for images in the background such as clothing with logos and branded signs.
• We’re all about turning the essence of your company into a story that’s relatable and visually captivating.
• Video length should be no shorter than 30 seconds and no longer than two minutes, with 15-second videos recommended for Facebook advertisements.
• Business video production agencies often use commercial or product videography in these videos to build a strong emotional connection with the audience.
• To rise above the competition, they require a certain level of creativity and innovation that can provide a meaningful impact.
• And it’s for that reason that you want software that centralizes every editing tool you might need in one intuitive dashboard.

What is Corporate Video Production?

Pre-production is all about meticulous planning and preparation. The production team will determine the target audience, the video’s core message, and how it aligns with the company’s brand identity. This is also the stage where you decide whether to create animated videos, live-action shots, or a combination. From enhancing brand visibility to simplifying complex concepts, well-executed corporate video productions can leave a lasting impact on both internal teams and potential clients.

What skills does a Corporate Videographer need?

It is also their responsibility to keep up with the latest video production trends and technology to provide the most effective videos for their clients. Finding out what you need and what you want as a client is the initial step. This process looks easy for some, but some clients don’t know what they want or need—which could be challenging for your film production team.

• Post-production is where your corporate video gets polished into a professional final product.
• A nice employee onboarding video helps new employees understand the company’s culture and values, making them feel more valued by your company.
• This includes professional-grade cameras, lighting equipment, sound recording devices, and advanced editing software like Adobe Premiere Pro or Final Cut Pro.
• Before your filming can begin, each scene must be set up with the appropriate lighting, props, and actors.
• Corporate videos create trust by showcasing your company’s mission, vision, and values.
• Explore our case studies to see how we turn visions into visual narratives that captivate and inspire.
• A corporate video is professionally produced visual content for a business or organization to communicate with its intended audience.

Corporate video production process

For example, corporate videographers portray a company or brand as it is—training and recruiting new hires, explaining complex problems behind the scenes, documenting events. But commercial videography is strictly focused on marketing a specific product or service to the masses. The videos you might show employees or partners internally will naturally be a lot more detailed and B2B-minded than a commercial that airs on television, radio, or social media. Consumers today are consuming more video content than ever before, including YouTube, social media, and various streaming networks. Thus, it’s important for businesses to include video marketing in their strategy to engage with their customers.

Tone Films Creative Agency

With top-quality gear, corporate videographers have the knowledge and skillset to capture beautifully crisp raw footage. It’s important to note, however, that a videographer just films. If your business doesn’t have a professional internal post-production team, you’re going to need more than the content a strictly «camera operator only» will supply. What makes professional raw footage look so much better is also what makes it so much harder to work with. Its picture is drastically higher in quality because the digital files are much larger–they contain significantly more data which means they contain many more details. Hiring a corporate videographer is ideal for businesses who have an internal video team, but are looking for a local videographer to film on location.

Other than the rent, you’ll also have to pay for permits and travel. This depends on where your video will be delivered as the different delivery methods require various levels of color mastering. This edit is needed to make sure your audience is seeing the same colors and tones that the director wants them to see. In preparing your props, you may save some budget if your team is resourceful. Props that are readily available such as phones and bags will keep the costs low.

This figure can differ based on factors such as experience, the complexity of projects, geographical location, and the company for which they work. Knowledge of other production tools, like cameras and lighting equipment, is also important. They may be responsible for managing video projects, coordinating with other departments, and overseeing the work of junior videographers.

Using videos to explain complex products or services is a great way to make them easier to understand for your potential customers. Whether it’s a highly technical offering or a simple consumer product, videos will help simplify your messaging and make it more accessible to a wider audience. Our corporate video production team is here to help, with valuable insights on how to approach your project. In today’s unpredictable corporate environment, there’s no end of important topics to keep your employees and B2B clients informed about. A corporate video is an indirect way to connect with customers by promoting a company’s image and its values.