How to Use Facebook for Business: A Beginners Guide

Make Facebook marketing easier by managing everything you do on social media—for all your platforms—in one place. Schedule content, discover trends with social listening, get actionable insights and analytics, create ads, measure ROI, and much more with Hootsuite. Next, you’ll upload a cover photo and profile picture for your Facebook business page. It’s important to create a good visual first impression, so choose wisely here.

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A Facebook Business Page is a public profile on Facebook that businesses, organizations, and public figures can use to promote themselves. She has a passion for helping organizations of all sizes grow their brands in ways that maximize their impact. Her work has been published by The New York Times, the TODAY Show, Business Insider, and more. You can also access Meta Business Suite via a dedicated mobile app that’s available for both iOS (iPhone) and Android. Your Page name will ideally be the same as your business name. However, if you’re a small business, another Page might already be using that name.

Try out these 16 Facebook post ideas if you’re not sure where to start. Or try our free AI caption generator (which, BTW, we used to create the caption in the screenshot above). No one wants to launch a Page with a follower count of zero. King Johnnie Casino Facebook To get things rolling, click the Invite Friends button to suggest your Facebook friends connect with your new page.

• Facebook allows users to create pages about almost anything — including businesses, public figures, or organizations.
• Some things you’ll be able to go back and edit later whenever, and other things it’s harder for you to change later (like your page name).
• Here’s where you tell people how to reach you more directly.
• If you’d like to connect with customers using WhatsApp, you can add a WhatsApp button at this point.

How To Create A New Facebook Page

You can delete a page directly from the Facebook app — just make sure you’re logged into the account with admin access. You could ask users to visit your website, follow your Page or contact you. Facebook is still the most popular social media network in the world as of 2025, with an average of more than 3 billion active monthly users.

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Your personal Facebook account is the key that lets you into your new business page. Don’t worry—the information from your personal account will not be publicly visible on your business page. If you have team members helping you with your page, they’ll also need personal accounts to unlock their specific roles and capabilities.

And then the profile photo is a square, 170 x 170 pixels. Keep in mind that this shouldn’t be your personal information. Now, we selected bank for our fake page here so it’s prompting us to enter an address. But if you selected a category that doesn’t warrant a brick-and-mortar, it may not ask for this. …read to the end of this post because we’re sharing a step-by-step tutorial on how to create a new Facebook page along with important tips to keep in mind along the way. Schedule all your social posts and track their performance in one dashboard.

Think of your Facebook page as an online presence that connects your brand with potential customers and other loyal fans. We connected with dozens of social marketers for their top tips to modernize your Facebook Page strategy. If you select Delete Page, you’ll be offered the chance to download or transfer your info before everything is destroyed. And, of course, before everything is permanently deleted, you’ll be asked for your password once more just to make sure you really mean it. The Bio section here is optional, but it’s highly recommended to complete it for both credibility and social SEO. That said, you can tweak all of this later if you need to, so don’t stress about it too much.

Click your profile image and from the drop-down list, choose your business page. In the left menu, click the name of your Page, then click Settings. Under Audience and visibility, click Page setup, then select Page access.

Facebook allows users to create pages about almost anything — including businesses, public figures, or organizations. Unfortunately, that also means someone might create a page using your name or brand without your permission. If you’re not an admin of the page, you can’t delete it yourself, but you can report it and request Facebook to review and remove it.