How to Rank Higher on Google: 17 Easy Steps +Checklist

If you really really really want to rank at the top a particular keyword, you’ll want to do a SERP analysis to see exactly what it will require—and if it’s realistic. To rank #1 on Google you’ll need to determine which search term (keyword) you want to rank for. Then you’ll need to create content that is better than the web page currently in the #1 spot. To do this you’ll need to understand what Google considers to be high-quality content and you’ll need to satisfy search intent better than the top-ranking pages. Creating high-quality content that engages readers is essential for both user experience and SEO. Make sure your page content is easy to read by using short sentences and paragraphs.

Scroll down to a keyword, click on “SERP” and open the “AI Overview” dropdown. You can also see the estimated amount of traffic you’re getting from that AI Overview. If you can check off each of those items, you’re ready to submit your URL to Google and have them re-index. But just before you do, use this final qualify checklist to ensure you’ve got everything in place.

Write a good meta description summarizing your page and including your location and keywords. Such as “Enjoy amazing pizza in Your City at Your Restaurant Name. Instead of “Best Pizza,” say “Best Pizza in Your City.” This helps search engines evaluate your content’s relevancy and attract local users. SERPs software automates the creation of SEO-optimized, city-specific landing pages for agencies looking to scale their local SEO efforts effortlessly across multiple locations. This tool streamlines the process by letting you customize templates with localized keywords and area-specific information. Agencies can save time and costs by automating the customization of landing pages for local audiences.

Commercial investigation intent

However, we wouldn’t recommend using the manual method every time you need to find out your current keyword ranking position. Then search for a keyword that you want to check where you rank for. So, while location, time, language, and device type may directly impact the search results the average Google user sees, the results can also be impacted by their search history.

As a result, your rankings might drop, especially for keywords that were influenced by the lost backlinks. SEO tools like SEMrush, Ahrefs, and Moz are invaluable for monitoring your website performance, identifying optimization opportunities, and keeping up with Google’s ranking changes. These platforms provide insights into keyword rankings, backlink profiles, and technical SEO issues that may affect your site’s visibility.

• You can copy the code and paste it in the section of your HTML document.
• For example, consider a scenario where someone searches for “best laptops for gaming”.
• Most likely, the number 200 originated as a PR attempt by Google to portray its algorithm as complex and having multi-factors.
• These elements also act as visual breaks, improving overall readability and making your content more appealing.

Start your keyword research

Include high-quality images, a clear call to action, and relevant local keywords to drum up business for these one-off events. If someone searches “best bakery in Seattle,” businesses that have those keywords in their Google Business Profile and website are more likely to rank higher. Reviews on your Google Business Profile are one of the biggest ranking factors for Google Maps SEO. More positive, recent, and relevant reviews signal to Google — and potential customers — that your business is trustworthy and popular. Businesses with better ratings and more positive reviews often rank above competitors, making reviews essential for visibility and conversions. Many businesses claim their profile but forget to fully complete it.

In addition, run a test using the Readability Test Tool from WebFX. Just enter the URL of the webpage you want to test, and the tool will analyze how easy it is to read the content. Red and orange scores signify that a piece of content is difficult to read. Getting ahead of the competition is a major goal for anyone who wants to improve Google rankings. After all, it wouldn’t really be an ideal improvement in your rankings if you’re still ranking below your competitors.

In 2011 Google rolled out an BHS Links algorithm update referred to as the Google Freshness Update. The freshness algorithm meant that freshly created or updated content would now get priority over similar content that was old and stagnant. In this post, we outlined what items are most relevant for improving your website’s visibility and rankings. Google allows you to select up to 10 business categories from a preset list, and it’s important to get these right. Choosing relevant business categories helps Google understand the type of business you run and match it to appropriate local search.