How to Perform a Complete SEO Audit in 14 Steps

New content and developmental changes are made almost daily with a large website. It’s equally important to continue to monitor the website and its performance in search engines. An experienced enterprise SEO auditor will have experience working with various CDN and will know the strengths and weaknesses of your website’s server, web languages, and platform/CMS. They will review how your website handles content and asset delivery to identify technical strengths and weaknesses, and compare your performance to your competitors. Numerous unexpected events can happen on the web, and some of them can mess up your rankings. Plus, don’t forget about the human factor, as sometimes a website owner can accidentally break something.

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They want users to have a positive experience, so you need a site that loads quickly. People will bail on your pages if they take too long to load, so you’ll want to optimize your site speed to give your audience a good experience. If you have a majority of short-tail keywords, which only contain one or two words, you’ll want to rethink your strategy. You can drive more valuable leads by using long-tail keywords for your campaign. The average web visitor can’t spot these off-page factors, and it’s difficult to identify them manually. Fortunately, at WebFX, we have a suite of services enabling off-page analysis and comparison.

For custom sites, work with a developer to implement responsive design principles. I’ve seen this issue most often on newly launched websites that haven’t standardized their URL structure. But if you find a page that should be indexed but isn’t, fix the issue by following Google’s guidelines. Open the tool and head to the “Pages” report from the sidebar.

Disavow toxic links immediately

• I’ve seen this issue most often on newly launched websites that haven’t standardized their URL structure.
• Want to improve your website’s ranking in search engine results pages (SERPs)?
• You’ll also get keyword rankings to track how individual pages perform for target keywords.
• Canonical tags are an important part of SEO, mainly because Google doesn’t like duplicate content.

He blogs regularly about SEO and Digital marketing, and his work has been referenced by leading marketing websites.Connect with Alex on Twitter and LinkedIn. The above SEO audit checklist covers the technical SEO, on-page SEO, and off-page SEO checks you need to make to improve your SEO. You can go deeper by enrolling in a technical SEO course and visiting the resources below.

The 10-Step SEO Audit & Checklist

The quickest way to check if your site is indexed is with a simple site search. You could say this process acts as an overall evaluation of a website’s “health” in search. SEOptimer is better than other Website SEO Checkers through it`s super SEO Anomaly fast SEO analysis execution, JavaScript rendering and breadth of features. Understand any site’s backlink profile and discover link building opportunities. Research competitors and find opportunities with search volume, competition and CPC data. Additionally we provide a clear, actionable, prioritised list of recommendations to help improve.