9 SEO examples you can copy and learn from in 2025

It’s insane how fast they grew their traffic in 2023 and how it’s sustained itself over the past few years — even through all the Google Core Updates (and the rise of ChatGPT). One of the cool things about Calm is that they are both a mobile app and a web app. Having a web app version of their website allows them to leverage SEO as a channel to bring in organic growth. This is something I recommend many mobile apps try to do as well.

This beginner’s guide, consisting of seven chapters, has everything you need to understand the basics of SEO and start ranking higher. You’ll also find links to useful resources from our SEO Blog and YouTube channel throughout, so you can forge your own path to SEO mastery. Other off-page tactics like social media management, online reputation management, and email marketing can indirectly benefit your SEO by driving brand awareness and engagement. Search engine marketing (SEM) promotes a business through unpaid or paid results on search engines, often both. SEO involves making your site more appealing to both users and search engines. Advertisements are almost consistently shown at the very top of a search result, or in a left/right sidebar.

SEO for Beginners Guide: Boost Rankings, Web Traffic, and Conversions

A higher ranking typically translates into more impressions and a better click-through rate. SEO or Search Engine Optimization is defined as the process of improving (optimising) the visibility of a website/webpage on Search Engines, such as Google, Bing, etc. However, don’t worry if you don’t SEO Anomaly anticipate every variation of how someone might seek your content. Google’s language matching systems are sophisticated and can understand how your page relates to many queries, even if you don’t explicitly use the exact terms in them. If you have more than a few thousand URLs on your site, how you organize your content may have effects on how Google crawls and indexes your site. Specifically, using directories (or folders) to group similar topics can help Google learn how often the URLs in individual directories change.

Build Stronger Social Signals Leveraging Inbound Links

Anyone landing on that page knows exactly what my piece of content is about. Google RankBrain wants to see that lots of people are clicking on your site in the search results. «We are very happy with «Techmagnate’s performance in the past year. 2021’s projections look promising even with COVID’s devastating impact on the hospitality industry.

• Each of these mentions could result in a backlink leading to your site.
• Internal linking refers to linking one page on your website to another.
• From content marketing to PPC, and social media marketing to SEO, every aspect plays an equally important role.
• A website that has many high-quality backlinks will typically rank higher than other websites with fewer, and less valuable backlinks.
• First, develop a strategy, technique, process or concept that’s unique to you.

It specializes in search and hasn’t branched out to website development or management. On top of this, its pricing starts at $5,000 per month, so it may not be the right fit for a budget-conscious business. Straight North is an SEO services provider that tailors its SEO plans for businesses of all sizes. It provides the standard services that its competitors offer and it has a client dashboard to show tasks in an SEO plan and the progress of a custom plan. Originally, Fannit charged much more for its advertising campaigns but pulled back when they realized clients were paying more for the service than for the advertising itself.

Being placed high in the search results means more people will visit your website. In fact, research shows that the first result in a Google search receives 27.6% of all clicks. What’s more, very few users click on any result links lower than the second place. LinkedIn SEO, or Search Engine Optimization on LinkedIn, is the process of optimizing your LinkedIn profile and content for increased visibility. Ultimately, SEO helps your page appear higher in the search results on LinkedIn and beyond.

Networking and partnering with other local businesses and influencers can significantly boost your local authority and visibility. Use tools like Ahrefs or Semrush to analyze your competitors’ backlink profiles. Identify their link sources and assess the quality of those links to see if it would be worthwhile to pursue the same. A survey of SEO professionals by Brightlocal found that GBP optimization is the most valuable local SEO service, followed by creating content and web design. These tools provide a wealth of content and keyword gap information, which will be used for much of the analysis outlined below.

In other words, if your site is about Bitcoin, a link from a website about cryptocurrencies will likely positively impact rankings more than one from a website about travel. If you invest in link building as part of your SEO efforts, target links from topically relevant, popular websites in your niche. Search engines are intricate systems designed to explore the vast expanse of the Internet and organize information for users.